WEBSITE PRIVACY NOTICE
This privacy notice provides you with details of how we collect and process your personal data through your use of our site
By providing us with your data, you warrant to us that you are over 13 years of age.
Emma Teagle is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this
Our full details are:
Full name of legal entity: Emma Teagle – Virtual Assistant
Email address: email@example.com
Postal address: Bere Heath Farm, Bere Heath, Wareham, Dorset. BH20 7NS
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time
your personal information changes by emailing us at firstname.lastname@example.org.
2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
Communication Data that includes any communication that you send to us whether that be through the contact form on
our website, through email, text, social media messaging, social media posting or any other communication that you send
us. We process this data for the purposes of communicating with you, for record keeping and for the establishment,
pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are
to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing
address, delivery address email address, phone number, contact details, purchase details and your card details. We process
this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful
ground for this processing is the performance of a contract between you and us and/or taking steps at your request to
enter into such a contract.
User Data that includes data about how you use our website and any online services together with any data that you post
for publication on our website or through other online services. We process this data to operate our website and ensure
relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or
databases and to enable publication and administration of our website, other online services and business. Our lawful
ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website
and our business.
Technical Data that includes data about your use of our website and online services such as your IP address, your login
data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the
number of times you use our website, time zone settings and other technology on the devices you use to access our
website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our
website and other online services, to administer and protect our business and website, to deliver relevant website content
and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is
our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow
our business and to decide our marketing strategy.
Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your
communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize
draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the
effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to
study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and
advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the
effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow
our business. We may also use such data to send other marketing communications to you. Our lawful ground for this
processing is either consent or legitimate interests (namely to grow our business).
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or
ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership,
information about your health and genetic and biometric data. We do not collect any information about criminal
convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not
provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or
services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have
ordered but if we do, we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For
more information on this please email us at email@example.com. In case we need to use your details for an unrelated
new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.
3. MARKETING COMMUNICATIONS
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our
legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i)
you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing
communications and in each case you have not opted out of receiving such communications since. Under these regulations,
if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of
receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and
checking or unchecking relevant boxes to adjust your marketing preferences OR by following the opt-out links on any
marketing message sent to you or OR by emailing us at firstname.lastname@example.org at any time.
If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of
other transactions, such as purchases, warranty registrations etc.
4. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers
Government bodies that require us to report processing activities.
Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in
accordance with the law. We only allow such third parties to process your personal data for specified purposes and in
accordance with our instructions.
5. INTERNATIONAL TRANSFERS
Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal
data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain
Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by
ensuring at least one of the following safeguards is in place:
We will only transfer your personal data to countries that the European Commission have approved as providing an
adequate level of protection for personal data by; or
Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms
approved by the European Commission which give personal data the same protection it has in Europe; or
If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent
safeguards in place.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the
right to withdraw this consent at any time.
6. DATA SECURITY
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed,
or accessed without authorisation. We also allow access to your personal data only to those employees and partners who
have a business need to know such data. They will only process your personal data on our instructions and they must keep
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable
regulator of a breach if we are legally required to.
7. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the
purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of
harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal
For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial
and Transaction Data) for six years after they stop being customers.
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use
this information indefinitely without further notice to you.
8. YOUR LEGAL RIGHTS
Under data protection laws you have rights in relation to your personal data that include the right to request access,
correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of
processing is consent) to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please email us at email@example.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge
a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these
We may need to request specific information from you to help us confirm your identity and ensure your right to access your
personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not
disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in
relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your
request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information
Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be
grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
9. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those
connections may allow third parties to collect or share data about you. We do not control these third-party websites and
are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice
of every website you visit.
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